It’s said that a million monkeys, typing at typewriters, would eventually produce the works of Shakespeare.
A great analogy to use for the state of commercial photography today. A million hobby photographers, shooting everything from sunsets to Spam, have created some amazing images that publishers can use for free (or for “exposure”). Often, these images are created through luck, rather than skill.
This rightly irks professional photographers, who understand much more about how to get the photograph they intend to get.
Email signatures are so easy to do well, that it’s really a shame how often they’re done poorly. Many people want their signature to reflect their personality, provide pertinent information and more, but they can easily go overboard. Why are email signatures important? They may be boring and the last item on your list of things to get right, but they affect the tone of every email you write.